Please excuse this “soap box moment” :-)
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Please excuse this “soap box moment” :-) The essence of an effective law firm marketing strategy is as follows. Everything else (websites, social media, etc. are merely the tactics used to deploy this 1,000 year old law firm marketing strategy:
My roof & your law practice
So what does my roof have to do with your law practice? Alot actually. Let me explain...
Not as obvious as you think: Ohio Lawyer Suspended for Billing More than 24 Hours in a Day
Lawyers who live in glass houses shouldn't throw stones. Think about how many hours you've invested learning how to be the best lawyer you can be, and compare that number to the hours you've invested learning how to be the best manager/operator of your law firm's business that you can be. The difference between those two numbers is how much room for improvement there is likely in your own practice
The connection between our patron saint & your iolta trust account
Note: This is taken from a discussion over at www.LawyerControl.com. Suggest you check it out if what you read below sparks your interest.
The connection between our Patron Saint and our IOLTA account is that Moore was known to be so committed to his aspirations that he would occasionally self-flagellant. That is, in an effort to demonstrate his commitment he would physically harm himself.
An example of law firm marketing in action
OK so here's an example of what law firm marketing looks like in action. I sent the following email to several lawyers I know in & around Atlanta. One of them responded and at the very bottom is my explanation of what law firm marketing looks like in action:
Quick social media marketing tip to grow your law firm faster
Here's a quick video with a law firm marketing tip for you to help grow your law firm right away. Seriously, as soon as you implement this law practice marketing lesson you'll begin to see almost immediate results. Don't make the mistake alot of lawyers make and discount the power of this marketing tip for your law firm marketing, just because it seems so simple. Would you prefer I make it sound more complicated?
Law Firm Marketing Lessons From The Patron Saint of Lawyers
The more things change, the more they stay the same (no punn intended). We can learn alot about the modern practice of law from our Patron Saint Sir Thomas More (Beatified1886, Rome by Pope Leo XIII).
Nowadays most solo lawyers and lawyers who own small law firms tend to feel isolated. Maybe it's because they don't realize that throughout history solo lawyers have always been and for reasons discussed below I believe always will be in the vast majority of lawyers in the World. Certainly that has been the case here in the U.S.
IOLTA Interview - reasons why proper trust account management is profitable
A Simple System For Managing A Law Firm Client Property Trust Account That WON'T Make You Feel Like A Schmuck: Free lesson at www.LawyerControl.com
Sample Client Ledger & Overall Firm Journal For IOLTA Client Property Trust Account Management
any lawyer who has ever started his or her own law firm and who DIDN'T feel like a schmuck about being charged with the responsibility for accounting for our clients property, setting up an IOLTA account, etc., either:
a. Is too embarrassed to admit it; or
b. Really IS a schmuck because learning how to manage your IOLTA isn't something they teach us in law school and it's not the sort of thing you just pick-up from experience. You either learn how to do it, or you can be pretty sure you're flying blind. And only a fool (that's what Schmuck means in Yiddish) takes responsibility for something he or she doesn't know anything about; or
c. Has had some sort of financial training before going to law school. Like maybe they have an MBA, or a finance degree or studied book keeping or accounting.
Don't let "pride" stand in YOUR way.
Don't Be Fooled. EVERY Successful Rainmaker Is Out Here Marketing Our Law Firms!
One of the biggest problems that holds alot of lawyers back from effectively marketing their law firms is this notion that "if you're a good enough lawyer the clients will find you". Of course this little ditty doesn't hold up to even the slightest scrutiny does it?
