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Are you going to get ahead or fall behind in 2010?
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You don't grow a law firm by shrinking it. The key to growth is not to fall into decline; hopefully not by default, but certainly not by design. If your 2010 plan is one that involves constriction, contraction, shrinkage or retraction, you should note that this is not what your law firm's clients and prospects are looking for.
How To Write A Lawyer Bio That DOESN'T Suck
Most lawyers' bios suck. Yours doesn't have to. Clients, prospective clients and potential referral sources don't like lawyer bios that suck and punish lawyers whose do by either hiring someone else (and you may not even know it), or by postponing your engagement (and you may not even know it), or by coming to you in the "wrong" state of mind where price is their principal concern. An easy way to improve your prospect:new client ratio and enjoy working with easier-to-manage and less price-sensitive clients is to begin by sharing a bio with them that DOESN'T suck.
How To Get Your Staff To Do What YOU Want Them To Do
How To Get Your Staff To Do What YOU Want Them To Do
Sometimes when you lead a horse to water & it won't drink, the best thing to do is make glue.
I recently received a "complaint" from a lawyer that I don't ever provide "even a single piece of useful advice about law practice marketing & law firm management."
Politically IN-Correct Law Practice Marketing Ideas About Segregation
I do not believe in treating everyone the same way. Nor do I believe in "separate but equal". In point of fact I believe in the exact opposite. Segregation. That's the ticket when it comes to law practice marketing.
Please share your opinion
I was recently interviewed for a law practice management class at the Penn University. During the interview (below) I shared what I consider to be some pretty valuable and highly-substantive information in response to the questions posed to me by the class & professor. I'm trying to decide whether or not to give it to a sound engineer/editor to clean-up, leave it as-is on the theory that substance trumps forum, or. . . ?
I would really appreciate your feedback and suggestions for what to do with this really-useful collection of great law practice management & law firm marketing information. Please leave a comment.
I'm proud to say I could be a MUCH better lawyer
There are actually only a few tools, strategies, skills and techniques which separate the Top 5% most successful lawyers from the rest of 95% of all lawyers in private practice today.
And they're all relatively easy to learn and apply. They make a huge difference in every practice area, in every market I've implemented them in. If you're not already doing everything we're going to discuss during Thursday's talk then any one of these strategies, tools, tactics or techniques could substantially improve your practice even in the current economic climate.
