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Don't Be Fooled. EVERY Successful Rainmaker Is Out Here Marketing Our Law Firms!
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One of the biggest problems that holds alot of lawyers back from effectively marketing their law firms is this notion that "if you're a good enough lawyer the clients will find you". Of course this little ditty doesn't hold up to even the slightest scrutiny does it?
"The Competition Myth"
Stephen & I argue all the time about all things law firm marketing. And I absolutely LOVE it whenever he breaks the tension by saying "Well, you know if we never disagreed then one of us would be redundant in this relationship" Right-on Stephen!
