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An example of law firm marketing in action
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OK so here's an example of what law firm marketing looks like in action. I sent the following email to several lawyers I know in & around Atlanta. One of them responded and at the very bottom is my explanation of what law firm marketing looks like in action:
Law Firm Marketing Lessons From The Patron Saint of Lawyers
The more things change, the more they stay the same (no punn intended). We can learn alot about the modern practice of law from our Patron Saint Sir Thomas More (Beatified1886, Rome by Pope Leo XIII).
Nowadays most solo lawyers and lawyers who own small law firms tend to feel isolated. Maybe it's because they don't realize that throughout history solo lawyers have always been and for reasons discussed below I believe always will be in the vast majority of lawyers in the World. Certainly that has been the case here in the U.S.
IOLTA Interview - reasons why proper trust account management is profitable
A Simple System For Managing A Law Firm Client Property Trust Account That WON'T Make You Feel Like A Schmuck: Free lesson at www.LawyerControl.com
Don't Be Fooled. EVERY Successful Rainmaker Is Out Here Marketing Our Law Firms!
One of the biggest problems that holds alot of lawyers back from effectively marketing their law firms is this notion that "if you're a good enough lawyer the clients will find you". Of course this little ditty doesn't hold up to even the slightest scrutiny does it?
"The Competition Myth"
Stephen & I argue all the time about all things law firm marketing. And I absolutely LOVE it whenever he breaks the tension by saying "Well, you know if we never disagreed then one of us would be redundant in this relationship" Right-on Stephen!
Alexis Martin Neely: NOT Full of Bullshit
So I have to say, there are ALOT of people going around talking alot of bullshit about what they "think" would, could or should work when it comes to marketing & managing a solo or small law firm. And I'm talking about REALLY marketing & managing it. As in doubling your revenues and totally transforming your business and your life.
[LBR Weekly Briefing Memo] Are You A Grievance Waiting to Happen?
From: Alexis Martin Neely [mailto:[email protected]]
Sent: Friday, July 23, 2010 12:40 PM
To: [email protected]
Subject: [LBR Weekly Briefing Memo] Are You A Grievance Waiting to Happen?
Some bad advice you may have heard in law school
Because when the goal of a law firm is to Bill More Hours as opposed to generate more profit, all kinds of things get screwed-up. Beginning with the values of the lawyers who work for the firm.
3 Important TRUTHS About The Legal Industry They Didn't Teach Us In Law School
Back when I was first starting my own law firm I had a client come to me for help starting his own restaurant. He was a great chef, but he had no experience and undertook no training in the marketing or managing of a restaurant. He was “just” a great chef....So the lesson for all of us is
Law Firm Economics 102
What follows certainly isn't a substitute for a more detailed discussion. Consider it to be an appetizer to get you thinking in the right direction about the financial management of your law firm: