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To: Brian Sajdak
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given your past failure at running a law firm, why should anyone hire you to advise them how to do it?
An easy & free law firm marketing "strategy"
1. Be quick with your compliments & slow with your criticism.2.…
Please excuse this “soap box moment” :-)
Please excuse this “soap box moment” :-) The essence of an effective law firm marketing strategy is as follows. Everything else (websites, social media, etc. are merely the tactics used to deploy this 1,000 year old law firm marketing strategy:
My roof & your law practice
So what does my roof have to do with your law practice? Alot actually. Let me explain...
The connection between our patron saint & your iolta trust account
Note: This is taken from a discussion over at www.LawyerControl.com. Suggest you check it out if what you read below sparks your interest.
The connection between our Patron Saint and our IOLTA account is that Moore was known to be so committed to his aspirations that he would occasionally self-flagellant. That is, in an effort to demonstrate his commitment he would physically harm himself.
An example of law firm marketing in action
OK so here's an example of what law firm marketing looks like in action. I sent the following email to several lawyers I know in & around Atlanta. One of them responded and at the very bottom is my explanation of what law firm marketing looks like in action:
IOLTA Interview - reasons why proper trust account management is profitable
A Simple System For Managing A Law Firm Client Property Trust Account That WON'T Make You Feel Like A Schmuck: Free lesson at www.LawyerControl.com
Don't Be Fooled. EVERY Successful Rainmaker Is Out Here Marketing Our Law Firms!
One of the biggest problems that holds alot of lawyers back from effectively marketing their law firms is this notion that "if you're a good enough lawyer the clients will find you". Of course this little ditty doesn't hold up to even the slightest scrutiny does it?
"The Competition Myth"
Stephen & I argue all the time about all things law firm marketing. And I absolutely LOVE it whenever he breaks the tension by saying "Well, you know if we never disagreed then one of us would be redundant in this relationship" Right-on Stephen!
Alexis Martin Neely: NOT Full of Bullshit
So I have to say, there are ALOT of people going around talking alot of bullshit about what they "think" would, could or should work when it comes to marketing & managing a solo or small law firm. And I'm talking about REALLY marketing & managing it. As in doubling your revenues and totally transforming your business and your life.
