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What it means to be "stuck"
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Why Do You Suppose so many lawyers are in all these videos I keep sharing and why do you suppose they're all saying it's been such an invaluable experience for them when they decided to plant a tree today so they can enjoy a life in the shade not a life being stuck? (Rhetorical question, obviously)
Notes from my wallet
Ok so you know how every few months you have to clean out your wallet and you find all sorts of things you've been carrying around with you for no currently-relevant reason? Old business cards belonging to people you meant to follow-up with but have now forgotten why. Old receipts for things long-since disposed of. I even found an expired credit card on my most recent jaunt though mine!
But every once in awhile you find a gem. In my case, this week I found a note I wrote on the back of a restaurant receipt. It captures one of those "moments of brilliance" that seem to happen at the least expected times. Hence, why it gets jotted down on some scrap of paper and warehoused in your wallet waiting to be rediscovered. Here's exactly what I wrote (unedited):
Dangerous daydreams
Dangerous Daydreams For Lawyers
Do you daydream about the sort of law practice you want to have "someday"?
Or howabout the kind of life/lifestyle you want to enjoy "someday"?
For the time being let's set-aside the fact that the lifestyle is driven by the law firm and please allow me to warn you about a dangerous mode of thinking I hear too many lawyers talking about, far too often.
Financial Control 4 Lawyers
Unfortunately too-few law schools and too-few CLE programs seek to equip us as law students and later as practicing lawyers, with the business management skills needed to manage the finances of our own law firms. Certainly not to attend to this critical law firm management task objectively.
So instead of feeling the same sense of self-confidence and control we enjoy when dealing with our clients’ legal matters, when it comes to the financial management of our own law firms, too-many otherwise smart & sophisticated lawyers end-up making important law practice management decisions based on incomplete information and fear.
Why in the world would a multi-million dollar company ever want to hire a solo?
This week for our monthly Gold Call I interviewed the president of a $3mm company that manages over $30mm of its clients' money. The question I posed to him was "Why in the world would a muti-million dollar company ever want to hire a solo lawyer?"
To: Brian Sajdak
given your past failure at running a law firm, why should anyone hire you to advise them how to do it?
Please excuse this “soap box moment” :-)
Please excuse this “soap box moment” :-) The essence of an effective law firm marketing strategy is as follows. Everything else (websites, social media, etc. are merely the tactics used to deploy this 1,000 year old law firm marketing strategy:
My roof & your law practice
So what does my roof have to do with your law practice? Alot actually. Let me explain...
An example of law firm marketing in action
OK so here's an example of what law firm marketing looks like in action. I sent the following email to several lawyers I know in & around Atlanta. One of them responded and at the very bottom is my explanation of what law firm marketing looks like in action:
IOLTA Interview - reasons why proper trust account management is profitable
A Simple System For Managing A Law Firm Client Property Trust Account That WON'T Make You Feel Like A Schmuck: Free lesson at www.LawyerControl.com
