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An example of law firm marketing in action
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OK so here's an example of what law firm marketing looks like in action. I sent the following email to several lawyers I know in & around Atlanta. One of them responded and at the very bottom is my explanation of what law firm marketing looks like in action:
How To Write A Lawyer Bio That DOESN'T Suck
Most lawyers' bios suck. Yours doesn't have to. Clients, prospective clients and potential referral sources don't like lawyer bios that suck and punish lawyers whose do by either hiring someone else (and you may not even know it), or by postponing your engagement (and you may not even know it), or by coming to you in the "wrong" state of mind where price is their principal concern. An easy way to improve your prospect:new client ratio and enjoy working with easier-to-manage and less price-sensitive clients is to begin by sharing a bio with them that DOESN'T suck.
