OK, so I've been on Twitter for a couple of months now. And admittedly I'm not the most tech-savvy person in the world. And I still don't quite "get" this whole Web 2.0 thing. But I do know how to make money for a small law firm. As far as I'm concerned Twitter is really nothing but another "tool" to use in that pursuit. Needless to say I find it somewhat disappointing whenever I see lawyers who still cannot seem to figure-out how to use this tool to generate new business for their law firms.
Below is a VIDEO demonstrating one of the ways to generate a bunch of business for your solo or small law firm. Even lawyers in the big law firms could and should be doing this. But of course they won't, which leaves the field all-clear for You & Me!
So instead of keep replying one by one in just 140 character to all the requests I get, and to shut the hell up of the doubters I decided to share with you below a few of the ways my Members and I have come up with to make it rain for your small law firm using Twitter.
And oh, by the way if you're interested in learning more you might want to send an email to [email protected] to pre-register for a chance to scoop-up one of the first editions of "Twitter Made EZ 4 Lawyers" due out the end of July. It takes a lawyer through every-single-step-by-step from setting up your Twitter account the "right" way ,to using some of the features of TweetDeck to market your law practice and deliver superior client service. Be sure to write Twitter Made EZ 4 Lawyers in the subject line or I cannot guarantee your email will be read or that you'll be able to get-in on this. Price is eventually going to be $495 but if you pre-register we'll send you the order form when it's ready and you'll save $100. So send MJ that email today.
OK so here are a few ideas to get you going. . .
1. Stalk prospective clients and referral sources. Twitter is so new that Bar Rules don't even contemplate a world where you can "follow" someone, they will "follow" you back and then you can tweet about them and things that are of interest to them until they eventually break-down and contact YOU!
2. Follow prospective referral sources and repeat the same as above. Where else can you type in keywords that are relevant to the industry or category of clients you serve and jump right into the middle of thier world? Hint: Do NOT begin your entrance to that world by announcing all the ways you can help them. And whatever you do, please stop sending boring "updates" on latest cases as if they were editors on the Law Journal staff.
3. Ask relevant and interesting questions. Use hash tags (ex. #URopinion) to enable members of "that world" to continue on with your conversation and "infect" all their followers who will come to think of you as a thoughtful and interested person. Be interested B4 you pummel us with factoids about your practice to show us how interesting you may or may not really be.
4. Use Twitter to bring people back to your website or blog to get more relevant and interesting information. You found this blog by following a line you originally found on Twitter, right? Of course if your law firm's website does a poor job of converting visitors into clients then you might want to figure out how to fix that while you're at it, eh?
5. Offer to give your clients special access to you by creating a Group in Tweetdeck. You'll be pleasantly-surprised how much real and percieved value your clients will get by being able to DM you and get a reply once or twice a day. By having them all lumped into one Group it will be much easier to spot their questions and concerns than scanning a few hundred emails in your inbox. And since you're limited to just 140 characters you have permission 2 B brief, even abrupt.
6. Take it off-line. I have met some valuable contacts by taking my Twitter conversations "off-line" and meeting up in the real world. The video below demonstrates how one guy (not even a lawyer!) organized a Pizza Tweet Up. It attracted more than 60 people who were in networking over-drive. I interviewed the organizer of the event and it turns-out not only did he not have to lay-out a bunch of cash, the owner of the pizza parlor treats his family especially nicely for bringing in 60 drink-buying customers. And the pizza was free!
OK, now go forth and profit with this information 🙂