Who to make sales calls on if you’re a family law atty. (advice applicable for non-family law attys too!)

A family law practitioner recently asked me “I don’t know
what kind of sales calls are appropriate for potential divorce, custody, child
support, termination of parental rights clients I might try without being
terminally tacky. I doubt any exist. I’d also risk soliciting business, which
is unethical practice in [my state].”

After some back & forth I figured out that what she was really
asking was “Who should I be making sales calls with?” not what kind of sales
calls should you make. 

The kind of sales calls that you should be making as a
family law attorney are those which focus on identifying, analyzing and helping
people to solve their problems. And the
people with whom you could/should be conducting these Sales Calls include
accountants, estate planners, family therapists, religious leaders in the
community, real estate agents etc. All
of these professionals have problems/opportunities you may be in a position to
help them solve whenever they encounter a person who needs to find a divorce
attorney, etc.