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Financial Control 4 Lawyers
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Unfortunately too-few law schools and too-few CLE programs seek to equip us as law students and later as practicing lawyers, with the business management skills needed to manage the finances of our own law firms. Certainly not to attend to this critical law firm management task objectively.
So instead of feeling the same sense of self-confidence and control we enjoy when dealing with our clients’ legal matters, when it comes to the financial management of our own law firms, too-many otherwise smart & sophisticated lawyers end-up making important law practice management decisions based on incomplete information and fear.
Why in the world would a multi-million dollar company ever want to hire a solo?
This week for our monthly Gold Call I interviewed the president of a $3mm company that manages over $30mm of its clients' money. The question I posed to him was "Why in the world would a muti-million dollar company ever want to hire a solo lawyer?"
What Seth Godin Thinks About The Small Law Firm Management & Marketing Coaching Program
p.s. If you DON'T agree this video is great, I'd still encourage you to take advantage of some of the free resources sprinkled throughout my various websites. But there's a good chance you're just going to think my programs are just plain "broken".
To: Brian Sajdak
given your past failure at running a law firm, why should anyone hire you to advise them how to do it?
An easy & free law firm marketing "strategy"
1. Be quick with your compliments & slow with your criticism.2.…
Please excuse this “soap box moment” :-)
Please excuse this “soap box moment” :-) The essence of an effective law firm marketing strategy is as follows. Everything else (websites, social media, etc. are merely the tactics used to deploy this 1,000 year old law firm marketing strategy:
My roof & your law practice
So what does my roof have to do with your law practice? Alot actually. Let me explain...
The connection between our patron saint & your iolta trust account
Note: This is taken from a discussion over at www.LawyerControl.com. Suggest you check it out if what you read below sparks your interest.
The connection between our Patron Saint and our IOLTA account is that Moore was known to be so committed to his aspirations that he would occasionally self-flagellant. That is, in an effort to demonstrate his commitment he would physically harm himself.
An example of law firm marketing in action
OK so here's an example of what law firm marketing looks like in action. I sent the following email to several lawyers I know in & around Atlanta. One of them responded and at the very bottom is my explanation of what law firm marketing looks like in action:
Law Firm Marketing Lessons From The Patron Saint of Lawyers
The more things change, the more they stay the same (no punn intended). We can learn alot about the modern practice of law from our Patron Saint Sir Thomas More (Beatified1886, Rome by Pope Leo XIII).
Nowadays most solo lawyers and lawyers who own small law firms tend to feel isolated. Maybe it's because they don't realize that throughout history solo lawyers have always been and for reasons discussed below I believe always will be in the vast majority of lawyers in the World. Certainly that has been the case here in the U.S.
