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Why in the world would a multi-million dollar company ever want to hire a solo?
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This week for our monthly Gold Call I interviewed the president of a $3mm company that manages over $30mm of its clients' money. The question I posed to him was "Why in the world would a muti-million dollar company ever want to hire a solo lawyer?"
What Seth Godin Thinks About The Small Law Firm Management & Marketing Coaching Program
p.s. If you DON'T agree this video is great, I'd still encourage you to take advantage of some of the free resources sprinkled throughout my various websites. But there's a good chance you're just going to think my programs are just plain "broken".
To: Brian Sajdak
given your past failure at running a law firm, why should anyone hire you to advise them how to do it?
Please excuse this “soap box moment” :-)
Please excuse this “soap box moment” :-) The essence of an effective law firm marketing strategy is as follows. Everything else (websites, social media, etc. are merely the tactics used to deploy this 1,000 year old law firm marketing strategy:
My roof & your law practice
So what does my roof have to do with your law practice? Alot actually. Let me explain...
Not as obvious as you think: Ohio Lawyer Suspended for Billing More than 24 Hours in a Day
Lawyers who live in glass houses shouldn't throw stones. Think about how many hours you've invested learning how to be the best lawyer you can be, and compare that number to the hours you've invested learning how to be the best manager/operator of your law firm's business that you can be. The difference between those two numbers is how much room for improvement there is likely in your own practice
The connection between our patron saint & your iolta trust account
Note: This is taken from a discussion over at www.LawyerControl.com. Suggest you check it out if what you read below sparks your interest.
The connection between our Patron Saint and our IOLTA account is that Moore was known to be so committed to his aspirations that he would occasionally self-flagellant. That is, in an effort to demonstrate his commitment he would physically harm himself.
Law Firm Marketing Lessons From The Patron Saint of Lawyers
The more things change, the more they stay the same (no punn intended). We can learn alot about the modern practice of law from our Patron Saint Sir Thomas More (Beatified1886, Rome by Pope Leo XIII).
Nowadays most solo lawyers and lawyers who own small law firms tend to feel isolated. Maybe it's because they don't realize that throughout history solo lawyers have always been and for reasons discussed below I believe always will be in the vast majority of lawyers in the World. Certainly that has been the case here in the U.S.
IOLTA Interview - reasons why proper trust account management is profitable
A Simple System For Managing A Law Firm Client Property Trust Account That WON'T Make You Feel Like A Schmuck: Free lesson at www.LawyerControl.com
Don't Be Fooled. EVERY Successful Rainmaker Is Out Here Marketing Our Law Firms!
One of the biggest problems that holds alot of lawyers back from effectively marketing their law firms is this notion that "if you're a good enough lawyer the clients will find you". Of course this little ditty doesn't hold up to even the slightest scrutiny does it?
