This week for our monthly Gold Call I interviewed the president of a $3mm company that manages over $30mm of its clients’ money. The question I posed to him was “Why in the world would a muti-million dollar company ever want to hire a solo lawyer?”
I'm in Seattle. Brought the sunshine with me. You're welcome! Staying across the street from your amazing public library. Presenting half-day CLE program on starting a law firm Friday morning for the King County Bar Association. Friday afternoon will be just for lawyers with already-successful law firms up & running to talk about how to […]
Background: This is part of an exchange between a software developer and me about the pros & cons of offering "free for life" law office management software. Do not read farther into it than in this context. There is still a valid argument to be made for free samples which is perfectly consistent with the […]
Mistakes Lots of Small Law Firms Are Making Because Of The Recession
p.s. If you DON’T agree this video is great, I’d still encourage you to take advantage of some of the free resources sprinkled throughout my various websites. But there’s a good chance you’re just going to think my programs are just plain “broken”.
given your past failure at running a law firm, why should anyone hire you to advise them how to do it?
Ok, so you know how you see celebrities out there acting all crazy and you think to yourself, "Why is this person acting like this, it seems like s/he has everything going for them?!?!" Well, I'm beginning to appreciate something I'd only understood intellectually before. You see, in the past 18 months my business has […]
1. Be quick with your compliments & slow with your criticism. 2. Compliment people. Criticize only things & issues. 3. When you make a criticism that is later proven wrong, tell twice as many people that you made a mistake as you shared the criticism with. This is a very effective law firm marketing strategy […]
To:[email protected] From: [email protected] Re: Let's talk. Date: September 11, 2010 Hello David, As far as I know we’ve never spoken or done business together. You seem to have an interest in me. So I’d like to invite you to let me know a few dates & times this week that would be convenient for you […]
Please excuse this “soap box moment” 🙂 The essence of an effective law firm marketing strategy is as follows. Everything else (websites, social media, etc. are merely the tactics used to deploy this 1,000 year old law firm marketing strategy:
